Apple unveils "Apple Intelligence," the iPhone maker's version of AI for all its products – Axios
Apple software executive Craig Federighi. Screenshot: Apple video
Apple on Monday unveiled "Apple Intelligence," its plan to harness advances in artificial intelligence to improve the software that powers the iPhone, Mac and other products.
Why it matters: Apple has been the slowest of the major tech companies to detail a generative AI strategy, and today's announcements represent its broadest effort yet to hang the banner of modern AI over its popular products.
Driving the news: Here's what Apple announced at its Worldwide Developers' Conference, in a pre-recorded video laying out a roadmap for all its products over the next year.
With "Apple Intelligence," the company is stressing the highly personal nature of its approach as well as the efforts Apple has taken to preserve privacy, including handling as much work as possible on device.
As far as new features, Apple is using generative AI to improve Siri, offer writing tips and create images.
In one example, Apple showed the AI feature answering "when does my mom's flight land?" by drawing upon various pieces of knowledge across the system within multiple apps.
For requests that require understanding of the broader world, Apple announced it will work with others, starting with OpenAI.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Apple on Monday unveiled "Apple Intelligence," its plan to harness advances in artificial intelligence to improve the software that powers the iPhone, Mac and other products.
Why it matters: Apple has been the slowest of the major tech companies to detail a generative AI strategy, and today's announcements represent its broadest effort yet to hang the banner of modern AI over its popular products.
Driving the news: Here's what Apple announced at its Worldwide Developers' Conference, in a pre-recorded video laying out a roadmap for all its products over the next year.
With "Apple Intelligence," the company is stressing the highly personal nature of its approach as well as the efforts Apple has taken to preserve privacy, including handling as much work as possible on device.
As far as new features, Apple is using generative AI to improve Siri, offer writing tips and create images.
In one example, Apple showed the AI feature answering "when does my mom's flight land?" by drawing upon various pieces of knowledge across the system within multiple apps.
For requests that require understanding of the broader world, Apple announced it will work with others, starting with OpenAI.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
