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McDonald's digital strategy takes shape with GenAI, new OS – The Stack

"The scale of incoming information from all corners of the globe will allow McDonald’s GenAI models to better understand the broadest range of patterns and nuances"
McDonald’s is supersizing its technology investments to overcome a “fragmented” digital estate – with a new global operating system running universally across its mobile app and kiosks in store, a new restaurant “data highway,” and generative AI powered by consumer data. 
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