CIO perspectives: challenges, trends, and the future of tech • Foundry – Foundry (an IDG, Inc. company)
by Lee Rennick
Since the dawn of digital transformation, the CIO’s role is nearly fluid with the level of adaptation it’s made. In fact, 87% of CIOs are more involved in leading digital transformation initiatives compared to their business counterparts. So, what should CIOs expect this year? And what are the boots-on-the-ground CIOs reporting back?
At Foundry’s Inspire to Connect event, CIO.com’s editorial team drew from their vast industry knowledge, constant dialogue with CIOs and recent industry studies to provide valuable insights into the ever-evolving landscape of digital transformation. Speakers included myself, CIO, Ken Mingis, Executive Editor, Computerworld US, Amy Bennett, Editor in Chief, CIO, Computerworld, CSO, InfoWorld, and Network World and Ann Bednarz, Executive Editor, Network World.
“IT leaders want to make sure they’re on top of what’s happening in the technology world, figuring out how to get the right information to make the best decisions for the next five years.”
Here, we dive into the insights from CIOs on topics crucial for understanding today’s technology buyers and navigating a dynamically changing tech landscape:
Faced with everyday challenges such as security threats, economic uncertainty, and operationalizing AI, as well as a rapidly evolving landscape to navigate, the job of a CIO is no easy task. According to Foundry’s 2024 State of the CIO research, 85% of CIOs agree that the CIO is becoming a change maker, increasingly leading business and technology initiatives. Additionally, 80% of CIOs agree they’re tasked with researching and evaluating possible AI additions to their tech stack.
CIOs everyday challenges and pain points:
Tech buyers use a diverse range of sources to gather information on technology innovation trends and vendor options. However, 87% of IT buyers say it’s challenging to find high-quality content. The challenge lies in filtering through the abundance of information, emphasizing the need for curated, reliable sources. So, where are tech buyers turning to find their high-quality content?
Types of content and information that tech buyers are consuming:
Faced with the pressure of demonstrating return on investment (ROI), IT leaders prioritize this key aspect when making investment decisions. Here are a few important KPIs and areas of information that IT leaders rely on when making cybersecurity investment decisions:
“IT leaders are seeking successful purchases and a clear return on investment, with a growing emphasis on the need for meaningful customer connections and insights from real-world implementations.”
Along with important pieces of data, the top tech initiatives driving investment are security risk management (45%), machine learning/artificial intelligence (AI) (44%), and business process automation/IT automation (44%). These initiatives represent a proactive response to the challenges and opportunities presented by the digital era.
CIOs play an important role in the buying process and in deciding on strategic investments for the organization. Working closely with other stakeholders, 79% of CIOs have a strong educational partnership with the CEO/board of directors. In 2024, there will be increased emphasis on working more often with line of business executives during specific stages of the technology purchase process such as determining business needs and evaluating products and services.
The stages, resources, and teams involved in the tech buying process:
When it comes to reaching B2B and IT audiences, crafting compelling messaging is vital to business success. To properly tailor your messaging, this involves understanding the unique challenges and priorities of your audiences.
Approaches used by CIOs in crafting messages to reach and connect with a data audience:
“It’s crucial to shift the focus from driving a specific viewpoint to addressing the challenges of customers, ensuring that the narrative resonates with their real-world struggles and aligns with the ultimate goal of driving meaningful business outcomes.”
As budgets rise and the digital landscape continues to evolve, this year will be shaped by notable trends in technology leadership and tech buying. Security, rising costs, and investments in AI dominate the top three reasons budgets will increase in 2024. These trends highlight how important it will be for tech leaders to encourage growth and innovation.
Trends CIOs identified in tech buying for 2024:
CIOs are positioned to play a crucial role in driving growth and innovation amidst transformative changes in the digital era. In 2024, the CIO will face numerous challenges, including those around increasing security threats and AI adoption. Despite these, the role of the CIO is stronger than ever as their visibility within the business continues to elevate and technology budget growth is positive.
Want deeper insights into the evolving role of the CIO? Download Foundry’s latest research, State of the CIO 2024.
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©2024 IDG All Rights Reserved.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Since the dawn of digital transformation, the CIO’s role is nearly fluid with the level of adaptation it’s made. In fact, 87% of CIOs are more involved in leading digital transformation initiatives compared to their business counterparts. So, what should CIOs expect this year? And what are the boots-on-the-ground CIOs reporting back?
At Foundry’s Inspire to Connect event, CIO.com’s editorial team drew from their vast industry knowledge, constant dialogue with CIOs and recent industry studies to provide valuable insights into the ever-evolving landscape of digital transformation. Speakers included myself, CIO, Ken Mingis, Executive Editor, Computerworld US, Amy Bennett, Editor in Chief, CIO, Computerworld, CSO, InfoWorld, and Network World and Ann Bednarz, Executive Editor, Network World.
“IT leaders want to make sure they’re on top of what’s happening in the technology world, figuring out how to get the right information to make the best decisions for the next five years.”
Here, we dive into the insights from CIOs on topics crucial for understanding today’s technology buyers and navigating a dynamically changing tech landscape:
Faced with everyday challenges such as security threats, economic uncertainty, and operationalizing AI, as well as a rapidly evolving landscape to navigate, the job of a CIO is no easy task. According to Foundry’s 2024 State of the CIO research, 85% of CIOs agree that the CIO is becoming a change maker, increasingly leading business and technology initiatives. Additionally, 80% of CIOs agree they’re tasked with researching and evaluating possible AI additions to their tech stack.
CIOs everyday challenges and pain points:
Tech buyers use a diverse range of sources to gather information on technology innovation trends and vendor options. However, 87% of IT buyers say it’s challenging to find high-quality content. The challenge lies in filtering through the abundance of information, emphasizing the need for curated, reliable sources. So, where are tech buyers turning to find their high-quality content?
Types of content and information that tech buyers are consuming:
Faced with the pressure of demonstrating return on investment (ROI), IT leaders prioritize this key aspect when making investment decisions. Here are a few important KPIs and areas of information that IT leaders rely on when making cybersecurity investment decisions:
“IT leaders are seeking successful purchases and a clear return on investment, with a growing emphasis on the need for meaningful customer connections and insights from real-world implementations.”
Along with important pieces of data, the top tech initiatives driving investment are security risk management (45%), machine learning/artificial intelligence (AI) (44%), and business process automation/IT automation (44%). These initiatives represent a proactive response to the challenges and opportunities presented by the digital era.
CIOs play an important role in the buying process and in deciding on strategic investments for the organization. Working closely with other stakeholders, 79% of CIOs have a strong educational partnership with the CEO/board of directors. In 2024, there will be increased emphasis on working more often with line of business executives during specific stages of the technology purchase process such as determining business needs and evaluating products and services.
The stages, resources, and teams involved in the tech buying process:
When it comes to reaching B2B and IT audiences, crafting compelling messaging is vital to business success. To properly tailor your messaging, this involves understanding the unique challenges and priorities of your audiences.
Approaches used by CIOs in crafting messages to reach and connect with a data audience:
“It’s crucial to shift the focus from driving a specific viewpoint to addressing the challenges of customers, ensuring that the narrative resonates with their real-world struggles and aligns with the ultimate goal of driving meaningful business outcomes.”
As budgets rise and the digital landscape continues to evolve, this year will be shaped by notable trends in technology leadership and tech buying. Security, rising costs, and investments in AI dominate the top three reasons budgets will increase in 2024. These trends highlight how important it will be for tech leaders to encourage growth and innovation.
Trends CIOs identified in tech buying for 2024:
CIOs are positioned to play a crucial role in driving growth and innovation amidst transformative changes in the digital era. In 2024, the CIO will face numerous challenges, including those around increasing security threats and AI adoption. Despite these, the role of the CIO is stronger than ever as their visibility within the business continues to elevate and technology budget growth is positive.
Want deeper insights into the evolving role of the CIO? Download Foundry’s latest research, State of the CIO 2024.
It seems like since the launch of ChatGPT, everyone is talking about Generative AI (Gen AI). With its extreme ease of use and ability to save massive amounts of time, IT and business decision-makers alike…
By Foundry • Artificial intelligence
Oct 09, 2023 • 2 mins
To recommend appropriate solutions to their organization, IT decision-makers need relevant resources. Learn how to connect with tech buyers in this process and ensure your content is of value.
By Foundry • Research topic
Jan 05, 2024 • 7 mins
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from…
By Matt Egan • Artificial intelligence
Dec 06, 2023 • 3 mins
©2024 IDG All Rights Reserved.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
