How GenAI And Digital Agents Could Rewrite The Rules Of Digital Strategy – Forbes
Why AgentGPT Could Be A Big Deal
Based on OpenAI’s GPT-4, AgentGPT, launched in mid-April, can be used to create personal digital agents that attempt to solve user-assigned goals. Such goals can be anything from creating a marketing plan to managing an investment portfolio or building a website. The digital agent seeks to solve these goals by breaking them down into subtasks. It then applies feedback loops to optimize the solution. To highlight why this could be such a big deal, let’s look at the simple example of booking a family trip online, today and in the age of agents.
This basic scenario highlights how much friction still exists in the online world. Digital agents have the potential to remove these frictions and fundamentally change how clients access the internet and interact with digital businesses.
Rewriting The Rules Of Digital Strategy
Marketplace business models have been the winning strategies in digital business to date. Retail, travel, ride hailing, and personal entertainment are dominated by marketplaces such as Amazon, Expedia, Uber, and YouTube. How would these strategies fare in the age of agents?
Looking at these scenarios, digital agents have the potential to create a world in which supply aggregation is meaningless, curation goes into thin air, and everybody is always multihoming — a cascade of nightmares for existing digital marketplaces.
Don’t Count Out The Incumbents
If agents make online purchasing decisions on behalf of humans, existing marketplaces could see their business models under severe pressure. They have several options to react to such a trend.
This post was written by Principal Analyst Manuel Geitz and it originally appeared here.
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Based on OpenAI’s GPT-4, AgentGPT, launched in mid-April, can be used to create personal digital agents that attempt to solve user-assigned goals. Such goals can be anything from creating a marketing plan to managing an investment portfolio or building a website. The digital agent seeks to solve these goals by breaking them down into subtasks. It then applies feedback loops to optimize the solution. To highlight why this could be such a big deal, let’s look at the simple example of booking a family trip online, today and in the age of agents.
This basic scenario highlights how much friction still exists in the online world. Digital agents have the potential to remove these frictions and fundamentally change how clients access the internet and interact with digital businesses.
Rewriting The Rules Of Digital Strategy
Marketplace business models have been the winning strategies in digital business to date. Retail, travel, ride hailing, and personal entertainment are dominated by marketplaces such as Amazon, Expedia, Uber, and YouTube. How would these strategies fare in the age of agents?
Looking at these scenarios, digital agents have the potential to create a world in which supply aggregation is meaningless, curation goes into thin air, and everybody is always multihoming — a cascade of nightmares for existing digital marketplaces.
Don’t Count Out The Incumbents
If agents make online purchasing decisions on behalf of humans, existing marketplaces could see their business models under severe pressure. They have several options to react to such a trend.
This post was written by Principal Analyst Manuel Geitz and it originally appeared here.
One Community. Many Voices. Create a free account to share your thoughts.
Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
In order to do so, please follow the posting rules in our site’s Terms of Service. We’ve summarized some of those key rules below. Simply put, keep it civil.
Your post will be rejected if we notice that it seems to contain:
User accounts will be blocked if we notice or believe that users are engaged in:
So, how can you be a power user?
Thanks for reading our community guidelines. Please read the full list of posting rules found in our site’s Terms of Service.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
