Apple Accelerates Gen AI Push as Part of Future Strategy – Technology Magazine
Apple is continuing its push into generative AI (Gen AI) in 2024, having acquired a startup which specialises in making AI applications more efficient.
The company reportedly acquired Canadian AI startup DarwinAI earlier this year, which has developed technology that makes AI technology accessible to a wide variety of industries.
According to Bloomberg, dozens of DarwinAI’s employees have joined Apple’s artificial intelligence division, while Alexander Wong – an AI researcher at the University of Waterloo who helped build the business – joined Apple as a Director of Machine Learning Research earlier this year
The company’s website has since been taken offline, but according to its LinkedIn page, DarwinAI is a visual quality inspection company providing manufacturers with an end-to-end solution to improve product quality and increase production efficiency. Its patented Explainable AI (XAI) platform has been adopted by numerous Fortune 500 companies, “easily integrating AI they can trust and results they can see, and was built from years of research”. The company has previously worked with companies such as Intel and Lockheed Martin.
Apple has previously teased its plans to implement Gen AI into its products, according to Chief Executive Officer Tim Cook.
With advances in AI driving the leading big tech companies to record heights, Apple’s approach to AI has been more low-key.
However in a recent call with analysts, reported by Reuters, Cook said that Apple sees “incredible breakthrough potential for generative AI,” adding that the company is “currently investing significantly” in the area.
“We believe that will unlock transformative opportunities for users when it comes to productivity, problem-solving and more,” he said.
Gen AI tools like ChatGPT have played a major role in bringing AI to the front of the public’s mind. Setting records for the fastest-growing user base in history, at the start of 2023 the chatbot was estimated to have reached 100 million monthly active users, making it the fastest-growing consumer application in history.
With AI advancements helping Microsoft overtake Apple as the most valuable company in the United States, Apple is now looking to implement its own AI offerings.
“As we look ahead, we will continue to invest in these and other technologies that will shape the future,” Cook reportedly said. “That includes AI, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”
An announcement about Apple’s AI initiatives could come as soon as June when the company holds its annual developer’s conference.
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Technology Magazine is the ‘Digital Community’ for the global technology industry. Technology Magazine covers the '7 Pillars of Digital Journey' – Digital Transformation, Cloud Computing, Cybersecurity, Digital Ecosystems, Strategic Alliances, Data & Data Analytics and AI – connecting the world’s largest community of enterprise IT and technology executives. Technology Magazine focuses on technology news, key technology interviews, technology videos, the 'Technology Podcast' series along with an ever-expanding range of focused technology white papers and webinars.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
The company reportedly acquired Canadian AI startup DarwinAI earlier this year, which has developed technology that makes AI technology accessible to a wide variety of industries.
According to Bloomberg, dozens of DarwinAI’s employees have joined Apple’s artificial intelligence division, while Alexander Wong – an AI researcher at the University of Waterloo who helped build the business – joined Apple as a Director of Machine Learning Research earlier this year
The company’s website has since been taken offline, but according to its LinkedIn page, DarwinAI is a visual quality inspection company providing manufacturers with an end-to-end solution to improve product quality and increase production efficiency. Its patented Explainable AI (XAI) platform has been adopted by numerous Fortune 500 companies, “easily integrating AI they can trust and results they can see, and was built from years of research”. The company has previously worked with companies such as Intel and Lockheed Martin.
Apple has previously teased its plans to implement Gen AI into its products, according to Chief Executive Officer Tim Cook.
With advances in AI driving the leading big tech companies to record heights, Apple’s approach to AI has been more low-key.
However in a recent call with analysts, reported by Reuters, Cook said that Apple sees “incredible breakthrough potential for generative AI,” adding that the company is “currently investing significantly” in the area.
“We believe that will unlock transformative opportunities for users when it comes to productivity, problem-solving and more,” he said.
Gen AI tools like ChatGPT have played a major role in bringing AI to the front of the public’s mind. Setting records for the fastest-growing user base in history, at the start of 2023 the chatbot was estimated to have reached 100 million monthly active users, making it the fastest-growing consumer application in history.
With AI advancements helping Microsoft overtake Apple as the most valuable company in the United States, Apple is now looking to implement its own AI offerings.
“As we look ahead, we will continue to invest in these and other technologies that will shape the future,” Cook reportedly said. “That includes AI, where we continue to spend a tremendous amount of time and effort, and we’re excited to share the details of our ongoing work in that space later this year.”
An announcement about Apple’s AI initiatives could come as soon as June when the company holds its annual developer’s conference.
******
Make sure you check out the latest edition of Technology Magazine and also sign up to our global conference series – Tech & AI LIVE 2024
******
Technology Magazine is a BizClik brand
IBM and SAP are expanding their 50-year partnership to infuse generative AI across SAP’s industry cloud solutions and enterprise processes
We speak with Bret Tushaus, VP of Product Management at Deltek, about the company’s new AI tool, Dela, and how businesses can best harness AI
Infosys and Formula E have struck a new partnership to enable next-gen fan experiences, powered by AI and digital innovations
Technology Magazine is the ‘Digital Community’ for the global technology industry. Technology Magazine covers the '7 Pillars of Digital Journey' – Digital Transformation, Cloud Computing, Cybersecurity, Digital Ecosystems, Strategic Alliances, Data & Data Analytics and AI – connecting the world’s largest community of enterprise IT and technology executives. Technology Magazine focuses on technology news, key technology interviews, technology videos, the 'Technology Podcast' series along with an ever-expanding range of focused technology white papers and webinars.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
