CMI Media Group promotes Leanne Smith to EVP, data strategy and governance – MM+M Online
Smith, who has been with CMI Media Group for 20 years, will spearhead the company’s data strategy, data governance and data regulation.
CMI Media Group promoted Leanne Smith to be its EVP of data strategy and governance, the agency announced Tuesday morning.
Smith, who has been with the 2023 MM+M Agency 100 honoree for 20 years, most recently served as SVP of business insights and data analytics.
Previously, she served as VP of insights and analytics, as well as senior director of insights and analytics.
Before joining CMI, Smith worked at agencies like Dudnyk Healthcare Group and FCB.
Smith will bring her considerable experience at CMI to the new role, including a background in strategy, data insights and data connections.
She’ll spearhead three main areas of data, including data strategy and reporting, data ownership and governance, and data regulation, privacy and compliance strategy.
The move reflects the agency’s goals in data privacy standards as well as data governance, CMI stated in a press release.
“Prioritizing a strategic approach to data has ensured our clients continue successfully on their mission to bring life-improving healthcare solutions to patients and healthcare professionals,” Smith said in a statement. “I’m proud to be leading my team into this exciting future in this new position on our executive leadership team.”
In particular, Smith has been tasked with leading the company’s efforts in bolstering data utilization and data quality – and developing strong governance frameworks. This comes as the healthcare industry awaits more policy changes and regulation around data privacy – and agencies seek to prepare clients for those potential impacts down the road.
Smith will also be entrusted with collaborating across teams at CMI Media Group to maintain seamless data integration.
Paul Kaallukaran, chief analytics and insights officer at CMI Media Group, noted that Smith’s appointment reflects her contributions to the company during her two-decade tenure.
That includes 180% growth in the data analytics team within the last five years under her leadership, as well as its expansion into business intelligence and business process.
“Leanne has played a critical role in driving the strategic vision for our data initiatives and ensuring the highest standards of governance, making her indispensable to our clients,” Kallukaran said in a statement. “With data at the center of all advertising decisions today, she has consistently brought essential value to our clients.”
Smith’s promotion comes days after the agency elevated Mark Pappas to EVP of innovation.
In February, the agency also announced Matt Durham was joining as global director of its new regional hub in London.
A perennial presence on the Agency 100 list, CMI grew in staff size to 966 full-timers last year while its revenue also rose 7%.
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Addressing what’s on the minds of pharma stakeholders.
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
CMI Media Group promoted Leanne Smith to be its EVP of data strategy and governance, the agency announced Tuesday morning.
Smith, who has been with the 2023 MM+M Agency 100 honoree for 20 years, most recently served as SVP of business insights and data analytics.
Previously, she served as VP of insights and analytics, as well as senior director of insights and analytics.
Before joining CMI, Smith worked at agencies like Dudnyk Healthcare Group and FCB.
Smith will bring her considerable experience at CMI to the new role, including a background in strategy, data insights and data connections.
She’ll spearhead three main areas of data, including data strategy and reporting, data ownership and governance, and data regulation, privacy and compliance strategy.
The move reflects the agency’s goals in data privacy standards as well as data governance, CMI stated in a press release.
“Prioritizing a strategic approach to data has ensured our clients continue successfully on their mission to bring life-improving healthcare solutions to patients and healthcare professionals,” Smith said in a statement. “I’m proud to be leading my team into this exciting future in this new position on our executive leadership team.”
In particular, Smith has been tasked with leading the company’s efforts in bolstering data utilization and data quality – and developing strong governance frameworks. This comes as the healthcare industry awaits more policy changes and regulation around data privacy – and agencies seek to prepare clients for those potential impacts down the road.
Smith will also be entrusted with collaborating across teams at CMI Media Group to maintain seamless data integration.
Paul Kaallukaran, chief analytics and insights officer at CMI Media Group, noted that Smith’s appointment reflects her contributions to the company during her two-decade tenure.
That includes 180% growth in the data analytics team within the last five years under her leadership, as well as its expansion into business intelligence and business process.
“Leanne has played a critical role in driving the strategic vision for our data initiatives and ensuring the highest standards of governance, making her indispensable to our clients,” Kallukaran said in a statement. “With data at the center of all advertising decisions today, she has consistently brought essential value to our clients.”
Smith’s promotion comes days after the agency elevated Mark Pappas to EVP of innovation.
In February, the agency also announced Matt Durham was joining as global director of its new regional hub in London.
A perennial presence on the Agency 100 list, CMI grew in staff size to 966 full-timers last year while its revenue also rose 7%.
MM+M Transform: The Patient, Provider and Payer Engagement Matrix provides the most in-depth look at the marketing and technology trends likely to influence the industry’s growth over the next year.
Pivoting people’s perception of the disease to match the realities of treatment.
With a focus on healthtech and healthcare marketing, this live in SXSW podcast explores how the human touch compares to AI.
Addressing what’s on the minds of pharma stakeholders.
Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about.
Get the most out of
Register for free and enjoy unlimited access to:
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
