Designing a Comprehensive Intent Data Strategy – TechTarget
Connect with more active buying teams and shape the decisions they make
A competitive advantage, available only at TechTarget
Much more than technology, we guide you and help you to scale
From build, through execution, to optimization, we’re there for you
With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
We help you get the strategy right and then execute it better.
When you can stop guessing, every action becomes more effective.
Beyond lookalikes, we show you what's actually happening in your markets.
Healthier pipelines come fastest from jumping on the demand that’s active now.
Better ways to be present and relevant to the people that matter.
Unique content channels that help you achieve long-term scalable yields from your target accounts
Practical de-anonymization for marketing and sales.
Track alignment, progress and opportunity.
Cleanse and append as needed.
Be in front of the best audience, hyper-targeted and hyper-efficient.
Quality comes from the right audience in the right context.
Events pay off when you get more of the right people to attend.
Presence and relevance where more buyers want you to be.
We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
Because many Sales and Partner organizations require more.
Expert guidance to inform joint GTM strategy and messaging
Compelling joint content for every stage of the buyer’s journey
Access and influence active buyers to drive partner pipeline
Recruit and enable channel partners to grow your ecosystem
Insights and best practices from the top Partner Marketers in B2B tech
Your direct route to productivity improvement.
Optimize effort for higher total returns.
Maximize conversion by being relevant.
Penetrate solution projects you can't otherwise see.
Outreach that's on-point for real buyers.
Targeted advertising solutions reaching the Web’s most active B2B tech buyers
Customized online environments for deep user engagement
Online sponsorable enterprise tech Summits, keynoted by leading industry experts
The industry’s most powerful Prospect-Level Intent™ data
AI-driven, contextually precise syndication leads that convert
Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
Over 70 million high-quality U.S. contacts to enrich your database
11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
Verified active deal reports detailing confirmed tech-project plans
The industry’s most powerful Prospect-Level Intent™ data
Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
Customized reports combining buyer intent data, market trends and research to guide your GTM
Full-service video production and management to ensure your brand stands out
In an environment where information imbalances stand to drive buyers and sellers further apart, teams that continue to rely only on traditional inward-focused insight sources will be at a widening disadvantage. More and more, slow-to-change organizations will know less than their competitors about their markets, their prospects and potentially even their own customers. Without a clear understanding of the information available from intent data, they could be at serious risk of further go-to-market (GTM) performance declines.
In this e-book, we’ll break down the key takeaways from a recent session with Forrester’s Malachi Threadgill to help B2B teams better understand the information available from intent data as a category and a path towards its adoption. You’ll explore:
Intent Data
Intent Data
Intent Data
Partner Marketing
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
A competitive advantage, available only at TechTarget
Much more than technology, we guide you and help you to scale
From build, through execution, to optimization, we’re there for you
With more tech buyers doing more pre-purchase research here than anywhere else, we’ve built a better context to support your GTM objectives.
We help you get the strategy right and then execute it better.
When you can stop guessing, every action becomes more effective.
Beyond lookalikes, we show you what's actually happening in your markets.
Healthier pipelines come fastest from jumping on the demand that’s active now.
Better ways to be present and relevant to the people that matter.
Unique content channels that help you achieve long-term scalable yields from your target accounts
Practical de-anonymization for marketing and sales.
Track alignment, progress and opportunity.
Cleanse and append as needed.
Be in front of the best audience, hyper-targeted and hyper-efficient.
Quality comes from the right audience in the right context.
Events pay off when you get more of the right people to attend.
Presence and relevance where more buyers want you to be.
We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
Because many Sales and Partner organizations require more.
Expert guidance to inform joint GTM strategy and messaging
Compelling joint content for every stage of the buyer’s journey
Access and influence active buyers to drive partner pipeline
Recruit and enable channel partners to grow your ecosystem
Insights and best practices from the top Partner Marketers in B2B tech
Your direct route to productivity improvement.
Optimize effort for higher total returns.
Maximize conversion by being relevant.
Penetrate solution projects you can't otherwise see.
Outreach that's on-point for real buyers.
Targeted advertising solutions reaching the Web’s most active B2B tech buyers
Customized online environments for deep user engagement
Online sponsorable enterprise tech Summits, keynoted by leading industry experts
The industry’s most powerful Prospect-Level Intent™ data
AI-driven, contextually precise syndication leads that convert
Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
From webinars to virtual events, leverage our unrivaled B2B audience, easy-to-use platform and robust services to engage professionals in the ways they prefer
Over 70 million high-quality U.S. contacts to enrich your database
11 topically specific healthcare technology websites, real person-level intent data and a full portfolio of marketing services.
Verified active deal reports detailing confirmed tech-project plans
The industry’s most powerful Prospect-Level Intent™ data
Trusted, research-based content by experts coupled with superior production assistance engages prospects more productively across your GTM
Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
Customized reports combining buyer intent data, market trends and research to guide your GTM
Full-service video production and management to ensure your brand stands out
In an environment where information imbalances stand to drive buyers and sellers further apart, teams that continue to rely only on traditional inward-focused insight sources will be at a widening disadvantage. More and more, slow-to-change organizations will know less than their competitors about their markets, their prospects and potentially even their own customers. Without a clear understanding of the information available from intent data, they could be at serious risk of further go-to-market (GTM) performance declines.
In this e-book, we’ll break down the key takeaways from a recent session with Forrester’s Malachi Threadgill to help B2B teams better understand the information available from intent data as a category and a path towards its adoption. You’ll explore:
Intent Data
Intent Data
Intent Data
Partner Marketing
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
