What's Your Gen AI Strategy? ^ R2306B – Harvard Business Review

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Publication Date: November 01, 2023
This issue’s spotlight explores the intersection of people and technology in the workplace, looking specifically at robots, brain wearables, and human-like digital interfaces. In the feature “A Smarter Strategy for Using Robots,” MIT’s Ben Armstrong and Julie Shah introduce the concept of “positive-sum automation,” which enables both productivity and flexibility. To achieve it, companies must design technology that makes it easier for line employees to train and debug robots; use a bottom-up approach to identifying what tasks should be automated; and choose the right metrics for measuring success. In “Neurotech at Work,” Nita Farahany, a law professor at Duke, considers the ethics of using brain wearables to monitor employees and offers guidance on how companies should balance the risks and benefits of using neurotech devices in the workplace. In “AI with a Human Face,” Mike Seymour and his coauthors discuss the advent of digital employees: human-like faces on chatbots and other computer-based interfaces. Digital humans now work in a range of roles such as sales assistant, corporate trainer, and social media influencer. They may not be as capable or versatile as human employees, but they have clear advantages in terms of cost, customizability, and scalability. This article describes the various types of digital humans, looks at use cases, and presents examples of digital employees working in organizations today.
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