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Meet 'Relatable Zuck,' the billionaire who perches his laptop on books – Business Insider








Mark Zuckerberg is gonna give Taylor Swift a run for her money with his eras. The Meta CEO has gone from a hoodie-wearing tech wunderkind to a shredded martial arts practitioner.
And after a tense congressional hearing last week — which saw Zuckerberg apologize to parents whose teenagers were harmed or died from the negative impacts of social media — the billionaire now appears to have something of a new incarnation.
Meet Relatable Zuck.
Relatable Zuck is just like you and me. He may be running one of the world’s biggest tech companies, but he’s happy to use an extremely low-tech laptop stand — a stack of hardcover books.
The Facebook founder showcased his bootstrapped desk setup on a Threads post on Sunday. Zuckerberg was commemorating the 20th anniversary of Facebook’s launch with shots of his desk over the years.
Today’s Zuckerberg may be fitter, tanner, and have many more zeroes in his bank account, but it looks like some things never change.
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From a quick peek at the rest of the desk, it sure looks like the billionaire loves to stay hydrated, too. He doesn’t have one of those highly-coveted Stanley cups on the tale, but he does have an assortment of beverages within arm’s reach.
His desk setup isn’t the neatest either (what’s with the multiple pairs of glasses, Zuck?), but one might argue some of the world’s greatest minds — like Steve Jobs and Albert Einstein — weren’t the neatest people either.
We did spy a fun bit of product placement, though. An Oculus headset is positioned fairly prominently in the foreground.
Relatable Zuck joins other iterations of Zuck. Take, for instance, Shredded Zuck.
Zuckerberg took to Facebook in May to unveil his pugilistic persona, where he won some medals at his first jiu-jitsu tournament in California.
While most were battling cabin fever or binge-watching Netflix during the COVID-19 pandemic, Zuckerberg said he’d picked up mixed martial arts instead.
In fact, martial arts has become such a big part of Zuckerberg’s life, that it even warranted a mention in Meta’s latest annual report.
The company listed in its risk factors that Zuckerberg’s penchant for “various high-risk activities, such as combat sports, extreme sports, and recreational aviation” carries “the risk of serious injury and death.”
“High risk = high reward,” Zuckerberg wrote in a Threads post in response to the disclosure on Friday.
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