Strategy – Telekom Data Intelligence Hub
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Company
Long-term – sound – responsible. Deutsche Telekom strategically claims to become the Leading Digital Telco. As reliable partner to customers, society and environment.
Strategy can also look like this. The illustration explains graphicly how DT aims to become the leading digital telco. © Creator: Stephan Lomb, Copyright Deutsche Telekom
The goal is clear: turn customers into fans. Deutsche Telekom wants to adapt to their needs in the long term. For the company, this means ongoing investments in its networks, to enable even more customers to take part in digital life. The core of its strategy remains: building and operating the best networks, in which fixed-network and mobile services interact perfectly – or, in the trade lingo, become “convergent”. The core of the company’s strategy also includes digitalizing its own products and processes.
The background: The information and telecommunications sector operates in an increasingly digitalized ecosystem, in which new competitors are building telecommunication services without having their own networks and simply offering them over the cloud. And they’re doing it extensively and internationally. Simply based on software and virtual, for example, creating private corporate networks or entire telephony systems for large call centers, as well as collaboration suites from the cloud. Customer needs are also changing rapidly due to these trends among other factors. Deutsche Telekom is seizing on these changes. And if you would reduce its strategy to a minimum, it’s:
Deutsche Telekom is changing trajectories and becoming a software company that sells telecommunications services. One thing is clear: Whether it involves the company’s products and services, market approach, production, or processes, Deutsche Telekom has to digitalize in all areas to continue the successful journey it started years ago. With its footprint in Europe and the United States, it is ideally positioned to do so. Its aim is to become the Leading Digital Telco.
In addition, Deutsche Telekom is adapting its networks and production platforms to future customer needs. Telecommunication networks used to consist of monolithic blocks of network elements, which contained hardware and software from the same vendor. Today, technical progress in disaggregation and virtualization (i.e., separation of hardware and software) is making it possible to move more and more network and communication features to the cloud, enabling the creation of the Telco as a platform. With this step, the company’s own technical infrastructure can be connected with partners easily. In other words, Deutsche Telekom’s services become usable by others via interfaces.
And vice versa, Deutsche Telekom can use partner networks for its customers, orchestrating a “network of networks” for them, including third-party infrastructure.
Deutsche Telekom acts with a long-term focus, soundly and responsibly. The company aligns its business to the protection of environment and climate. By 2040, Deutsche Telekom’s entire value chain aims to be climate neutral. The bridge between economy and ecology is efficiency. Economize soundly, sustainably build the “best network” and take social responsibility go hand in hand.
The transformation of Deutsche Telekom continues to make progress. In addition to staff restructuring, this also involves strong maxims:
To summarize: Deutsche Telekom is taking advantage of its favorable position to digitalize systematically and thus to transform itself from its position as Leading European Telco into the Leading Digital Telco.
About the Group
Learn about our strategy.
Deutsche Telekom at a glance
Deutsche Telekom is one of the world’s leading integrated telecommunications companies. Key facts and figures.
Company profile
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© 2024 Deutsche Telekom AG
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
current page:Strategy
Company
Long-term – sound – responsible. Deutsche Telekom strategically claims to become the Leading Digital Telco. As reliable partner to customers, society and environment.
Strategy can also look like this. The illustration explains graphicly how DT aims to become the leading digital telco. © Creator: Stephan Lomb, Copyright Deutsche Telekom
The goal is clear: turn customers into fans. Deutsche Telekom wants to adapt to their needs in the long term. For the company, this means ongoing investments in its networks, to enable even more customers to take part in digital life. The core of its strategy remains: building and operating the best networks, in which fixed-network and mobile services interact perfectly – or, in the trade lingo, become “convergent”. The core of the company’s strategy also includes digitalizing its own products and processes.
The background: The information and telecommunications sector operates in an increasingly digitalized ecosystem, in which new competitors are building telecommunication services without having their own networks and simply offering them over the cloud. And they’re doing it extensively and internationally. Simply based on software and virtual, for example, creating private corporate networks or entire telephony systems for large call centers, as well as collaboration suites from the cloud. Customer needs are also changing rapidly due to these trends among other factors. Deutsche Telekom is seizing on these changes. And if you would reduce its strategy to a minimum, it’s:
Deutsche Telekom is changing trajectories and becoming a software company that sells telecommunications services. One thing is clear: Whether it involves the company’s products and services, market approach, production, or processes, Deutsche Telekom has to digitalize in all areas to continue the successful journey it started years ago. With its footprint in Europe and the United States, it is ideally positioned to do so. Its aim is to become the Leading Digital Telco.
In addition, Deutsche Telekom is adapting its networks and production platforms to future customer needs. Telecommunication networks used to consist of monolithic blocks of network elements, which contained hardware and software from the same vendor. Today, technical progress in disaggregation and virtualization (i.e., separation of hardware and software) is making it possible to move more and more network and communication features to the cloud, enabling the creation of the Telco as a platform. With this step, the company’s own technical infrastructure can be connected with partners easily. In other words, Deutsche Telekom’s services become usable by others via interfaces.
And vice versa, Deutsche Telekom can use partner networks for its customers, orchestrating a “network of networks” for them, including third-party infrastructure.
Deutsche Telekom acts with a long-term focus, soundly and responsibly. The company aligns its business to the protection of environment and climate. By 2040, Deutsche Telekom’s entire value chain aims to be climate neutral. The bridge between economy and ecology is efficiency. Economize soundly, sustainably build the “best network” and take social responsibility go hand in hand.
The transformation of Deutsche Telekom continues to make progress. In addition to staff restructuring, this also involves strong maxims:
To summarize: Deutsche Telekom is taking advantage of its favorable position to digitalize systematically and thus to transform itself from its position as Leading European Telco into the Leading Digital Telco.
About the Group
Learn about our strategy.
Deutsche Telekom at a glance
Deutsche Telekom is one of the world’s leading integrated telecommunications companies. Key facts and figures.
Company profile
Stay up-to-date
Subscribe to our media information news service and important dates of Deutsche Telekom.
News service registration
Connect with us: Corporate Channels
© 2024 Deutsche Telekom AG
Please activate “Services from other Companies” in your settings.
The service isnt available at the moment. If you use an ad blocker, please deactivate it, to be able to use this functionality.
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
