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AI can deliver significant business impact, but companies can maximize its value by taking an end-to-end approach. Weaving together strategy, process redesign, and human and technical capabilities, we create the fabric of an AI-driven organization, enabling the outcomes that drive businesses forward.
AI leaders—the companies remaking industries—don’t just use AI. They’re fueled by it. And as generative AI brings the power of AI to more businesses, the ranks of AI leaders are poised to grow. But getting there requires a holistic approach. You need to understand how artificial intelligence can drive business outcomes. But just as crucially, you need to reimagine processes, foster adoption, and develop the right capabilities, roles, and governance. We help companies pull all these levers, so they can deploy AI at scale—and scale up the value, too.
Our research shows that fully embedded AI is one of the key attributes shared by future-built companies that excel across financial and nonfinancial measures. We unleash the power of AI by building an organization around it. Getting the roles, responsibilities, and culture right is just as important as perfecting the algorithms. As generative AI democratizes artificial intelligence—enabling companies without a deep bench of data scientists to use and benefit from the technology—this end-to-end approach will be crucial to gaining a competitive edge.
The new wave of generative AI systems, such as ChatGPT, have the potential to transform entire industries. To be an industry leader in five years, you need a clear and compelling generative AI strategy today.
When done right, responsible AI isn’t simply a framework to mitigate risk. It’s a way to deliver transformative business impact. BCG works with companies to make responsible AI a reality.
Every artificial intelligence journey is different: each one is shaped around an organization’s starting point, circumstances, and goals. But a single thread connects the pioneers of AI at scale. They typically dedicate 10% of their AI effort to algorithms, 20% to data and technological backbone, and 70%—the lion’s share—to business and people transformation. We call this the 10/20/70 rule, and it’s at the heart of our approach to AI. By redefining human–AI interaction, we unlock the full potential of AI in business.
To unlock the full potential of AI, companies must embrace both predictive and generative AI, align tech investments strategically, and prepare their talent for new challenges. In this video series, BCG experts share key strategies to forge a competitive edge for the future.
EXPLORE THE SERIES
Our approach emphasizes value and enablement. The idea is to imbue tools like generative AI in business strategy as well as in the business itself. If you want a transformative impact from AI—not an incremental one—you need to redesign processes and foster adoption. And you need to think about these things from the very start, as you develop your AI solutions. We orchestrate these levers so they support and enhance each other—and drive AI at scale.
We bring together business and technology experts—from BCG and from your company—to develop an AI strategy that’s focused on outcomes. Our cross-functional approach lets us identify with surgical precision how generative AI and other AI systems can create value in your business, including highly differentiated “unicorn” AI solutions. It also lets us optimize the roadmap for getting there, prioritizing use cases that create value early in your AI journey while you steadily build capabilities.
Our AI consulting draws from the BCG’s global network of talent, including the AI and digital builders of BCG X. Through agile sprints, we develop AI systems that go beyond prototypes to transform our clients’ business. We leverage BCG’s array of AI products—key sector-specific use cases—so we don’t need to start from scratch. To maximize impact, we reimagine processes end-to-end, leveraging AI’s full potential to drive efficiency, improve decision-making, and enhance experiences. Our proprietary robotaxonomy framework also offers an overview of the ever-changing AI ecosystem, keeping our clients ahead of the latest developments.
One of the key ways we embed AI in an organization is by encouraging the adoption of AI solutions. This starts in the design stage, by building AI solutions that solve real business problems, creating intuitive interfaces, and fostering trust with a range of techniques including transparent models and processes. Our AI consulting also focuses on setting up the support and incentive structures that spark adoption, pushing innovation forward through robust change management.
Data is the lifeblood of artificial intelligence, and generative AI helps build and manage datasets of much greater size and quality. We ensure the quality and accessibility of data, making it easier to use and integrate into processes while setting guardrails that promote security without hindering agility.
While responsible AI was important before the advent of generative AI, it’s become even more critical now. Generative AI raises new ethics issues and operational risks, including the potential disclosure of sensitive information, malicious prompt engineering, and changes in regulation, to name a few. We help implement a set of AI principles and practices that stress accountability, transparency, fairness, and inclusiveness in how you use AI in business.
AI at scale requires a platform that is modular, scalable, and—given the proliferation of foundational AI models—secure. We help our clients from design to implementation, optimizing performance, cost, and security while leveraging robust yet flexible tools (such as modular digital platforms and cloud computing). Our AI consultants also help deploy AI tooling for analytics and visualization, setting up efficient operations across data, modeling, and release pipelines.
You can’t realize the full potential of AI at scale without enabling your people to reach their full potential. And while generative AI will have a profound impact on employee productivity, it will also create a need for continuous upskilling, improved governance, and strategic workforce planning. We help clients design the workforce of the future, transforming individual roles and skills while rewiring the enterprise operating model.
BCG and Zeiss developed an application to give prospective patients fast, accurate, validated answers about elective treatments.
GCash partnered with BCG X to build an AI-driven personalization engine that delivers more than 225 million hyperpersonalized messages daily, generating ten times higher revenue than GCash’s legacy CRM program.

Operational Excellence for a Leading Pharmaceutical Company. To supercharge our client’s data and analytics capabilities, we deployed AI at scale, digitized supply chains, fostered agile ways of working, and activated other key enablers. Together, these initiatives delivered $500 million in value in 15 months.

End-to-end AI Transformation at a B2B Power Equipment Distributor. Focusing on both human and technical enablers, we helped our client implement an ambitious AI strategy. High-value use cases supported by a central data platform, robust data governance, and newly recruited data and AI teams sparked a margin uplift of more than 40 basis points in 18 months.
BCG’s New Tech Build and Design Unit
BCG X disrupts the present and creates the future by building bold new tech products, services, and businesses.
Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a companywide transformation using artificial intelligence. Meet some of our AI strategy and AI at scale experts.
By using AI to generate KPIs that are more accurately predictive than legacy performance indicators, companies are challenging assumptions about the drivers of business success.
Generative AI has vast potential, yet only about 10% of companies apply it at scale. We explain how those leaders succeed—and how other companies can catch up.
With the tremendous innovation in the GenAI space over the past year, BCG’s Sharon Marcil and Microsoft’s Deb Cupp delve into the effects of GenAI on today’s workforce, and the opportunities to improve productivity, efficiency, and creativity.
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