Don't Draft a Digital Strategy Just Because Everyone Else Is – HBR.org Daily

When the CEO of GE announces that it will become a digital industrial enterprise and the CEO of Citigroup says it will become the world’s leading digital bank, you know that a new strategic priority is sweeping the corporate world. It used to be “What’s your IT strategy?” Then it was “What’s your internet strategy?” Now it’s “What’s your digital strategy?”


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