The escalating energy demands of generative AI technologies are at the heart of a looming crisis, prompting a critical reevaluation of the sustainability of AI. Efforts are underway to quantify and mitigate AI’s environmental impact, including strategies for energy-efficient model design and legislative measures. Digital leaders must proactively integrate sustainability into technology evaluation and selection, aligning innovation with ecological stewardship for a green future. In this article we explore what digital leaders can do to do their part to make sustainable decisions for their digital transformation programs.