Generative AI’s transformative potential in the retail and CPG sectors is unequivocal. It promises to reshape customer interactions, enhance productivity, and unlock unprecedented value. However, as retail and CPG organizations embark on this technological journey, they need to strategically involve humans in the process and ensure robust security measures. Embracing this technology also means gearing up for new quality control levels and pre-emptively addressing potential security vulnerabilities and privacy risks. In a nutshell, as we usher in this new era of generative AI, it’s not just about maximizing potential but also effectively managing the change that comes with it. The retail industry’s future is here, and it’s powered by generative AI.