The connected home, once a distant dream, is now becoming a reality. With the emergence of advanced connectivity standards and technological advancements, the potential for a seamlessly connected home is within reach. However, as the market continues to evolve, there are still challenges that need to be addressed to unlock its full potential. A recent survey conducted by McKinsey sheds light on the distinct customer segments, emerging opportunities, and key issues that need to be tackled for the connected home market to thrive.